Online Mattress Sales Growth

From 2012 2017 the industry experienced an annual average rate of growth of 5 6.

Online mattress sales growth.

The mattress by mail concept was an early hit. Bed sales jumped at first but online growth is now sleepy. The market is expected to grow annually by 4 6 cagr 2020 2023. 654 in the top 1000.

Online mattress start up nectar is seeing faster sales growth offline. The mattresses market segment includes spring. Mattress market growth trends and forecast 2020 2025 global mattress market is segmented by product type innerspring mattresses memory foam mattresses latex mattresses airbed mattresses other product types by application household and commerical distribution channel offline retail and online retail and geography. In 2017 the estimated value of the online mattress sales industry was 1 5 billion.

2017 saw the launch of nectar sleep which sold more than 55 million in mattresses online that year propelling it to no. In comparison the top 25 traditional mattress retailers posted a total sales increase of just 2 1 in 2018 far below the growth of their online competitors. It expects to do 330 million in online sales this year and launched a sister brand wovenly which sells rugs online. Traditional brick and mortar coil mattress bed stores now compete with a growing online.

All of the top online sellers came on the scene less than a decade ago and all saw web sales take off. The growth of the online mattress industry the north american sleep industry is being turned on its head. However new mattress startups aren t out of the question. Mattress firm and select comfort combine for over 42 of the industry revenues that are generated by bed and mattress retail outlets.

Revenue in the mattresses segment amounts to us 12 895m in 2020. 2019 sales of the leading bedding e tailers in the u s. The top seller on that list remains mattress firm in spite of a 4 1 decline in sales their filing for chapter 11 reorganization and their closing more than 700 stores. The top 15 generated sales last year of almost 3 1 billion up from about 2 2 billion a year earlier clearly showing that the online mattress arena remains a potent and vibrant marketplace.

In fact the first quarter online sales from the top six online mattress sellers combined only equal 62 percent of mattress firm s sales.